The Heart in Oregon sticker is in the “14 of Oregon’s most overrated products we can’t help but love anyway.”
We proudly accept this honor because joining us on the list is Nike Air Jordans, Tillamook Cheese, Leatherman Tools, and Voodoo Donuts. “Wow” is all we can say!
The author makes a great point, one that haunted me before Heart Sticker created a Heart-in-State design for each state, “…nowadays the brand has expanded to include a bunch of other states, which is like, OK, but how can your heart be in multiple places at the same time? Consider the brand diluted”.I was plagued by this thought, “How could I betray my home, my Oregon, by expanding to other states? My heart is here; my heart is in Oregon.”
I felt expanding would dilute the brand and would betray both Oregon and myself.
Then one day, I saw a sticker in the shape of the state of Washington with a green heart in the middle. It was with the green heart that I had an issue. “That’s our green heart, Oregon’s heart, and no one else’s.” I thought. Plus, the design was poor- bad graphics, too detailed, too cluttered.
So, the decision was made. I had to expand to all 50 states so the green heart could be protected and reserved only for Oregon. As you see from the Heart Sticker USA map, only Oregon has a green heart. Not an easy task when you consider designs for Colorado, California, Vermont, Maine, and yes, Washington State. But after years of research and trial and error, we were able to complete our map with only one green heart. This is our symbol, this is Oregon, and we had to do what was needed to protect our heart.
Heart Sticker has only two design rules. Only Oregon gets the green heart, and Oregon can have no heart other than green. This is how we expanded our Heart-in-state designs, much to my opposition at first.
Lizzy Acker, you are correct, your heart can be in only one place, but many places can be in your heart. And for this reason, Heart Sticker created the “In My Heart,” collection – Heart-Shaped stickers with places, activities, and objects in the middle. State In Heart These designs include PDX, snowboarding, beer and dog paws among others.
And finally, those people with the tattoos. AWESOME!!!!! You help me, “keep in check.” I do my best to keep myself and my business on the straight and narrow to not bring disrespect to that permanent decision you made on your body. Rest easy, I love it here too and feel the same way.
Take this to heart, “Follow your heart, it will lead you home.”